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BS Toys


Our story

Our thoughts, our vision and philosophy!


Buitenspeel B.V. was established in 2006 and has been in business for over ten years now with its mission to make everyone of all ages play. We aim to be the recognized brand of high-quality, educational and active toys and games. Worldwide.

Playing is important for the health and development of kids. Besides that is being healthy and staying healthy important for all kids in the world and especially today even more than ever. Computers, tablets and smartphones are getting more attractive to kids, but we still believe that kids enjoy playing with toys as much as they enjoy playing with their tablets.

We are a small company with high ideals. Together we bring our products to the market in an inspired and responsible way. We follow trends and are always aware of the importance of a healthy education. We think Johan Cruyff was a great sportsman and because the mission of the Johan Cruyff Foundation perfectly matches ours, we support the Johan Cruyff Foundation from this year on.


In this way we try to contribute to a better world! Play, move, learn!